Vision, Mission ,Strategy and Core Values



  • The vision statement outlines the aspirational long-term goals and objectives that an organization strives to achieve. It reflects the desired future state or the ultimate impact the organization seeks to make.
  • A well-crafted vision statement inspires and motivates stakeholders by painting a compelling picture of what success looks like.
  • Vision statements are typically concise, memorable, and forward-looking, providing a clear sense of direction and purpose for the organization.

Example: "To be the global leader in sustainable innovation, driving positive change for people and the planet."

A mission statement is a concise declaration that outlines an organization's purpose, values, and primary objectives. It serves as a guiding principle for the organization's actions, decisions, and direction. Here's an example of a mission statement:

"To provide affordable and accessible healthcare solutions to improve the well-being and quality of life for individuals and communities worldwide."

This mission statement communicates the organization's commitment to making healthcare accessible and affordable while emphasizing the broader goal of enhancing overall well-being and quality of life. It reflects the organization's values, priorities, and the primary beneficiaries of its services or products. Additionally, it serves as a rallying point for employees, stakeholders, and partners, guiding their efforts toward achieving the organization's goals and objectives.

Here are the vision and mission statements of some well-known organizations:


  • Vision: "To provide access to the world's information in one click."
  • Mission: "To organize the world's information and make it universally accessible and useful."


  • Vision: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online."
  • Mission: "To continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover, and buy anything, and empower businesses and content creators to maximize their success."


  • Vision: "To create the most compelling car company of the 21st century by driving the world's transition to electric vehicles."
  • Mission: "To accelerate the world's transition to sustainable energy."


  • Vision: "To empower every person and every organization on the planet to achieve more."
  • Mission: "To enable people and businesses throughout the world to realize their full potential by creating technology that transforms the way people work, play, and communicate."


  • Vision: "To inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time."

  • Mission: "To inspire and nurture the human spirit—one cup, one person, and one neighbourhood at a time."


  • Vision: "To make the best products on earth and to leave the world better than we found it."
  • Mission: "To bring the best user experience to its customers through innovative hardware, software, and services."

  • Coca-Cola:

    • Vision: "To refresh the world in body, mind, and spirit. To inspire moments of optimism and happiness through our brands and actions."

    • Mission: "To refresh the world, inspire moments of optimism and happiness, create value, and make a difference."

    These vision and mission statements illustrate the core principles, goals, and aspirations of these organizations, guiding their strategic direction and operations.


    • Strategy refers to the overarching plan or approach that an organization adopts to achieve its vision and fulfill its mission. It involves setting objectives, making choices, and allocating resources to maximize value and competitive advantage.
    • A strategic plan outlines how the organization will leverage its strengths, address weaknesses, exploit opportunities, and mitigate threats in pursuit of its goals.
    • Strategy encompasses various elements, including market positioning, competitive differentiation, product development, operational excellence, resource management, and risk management.

    Example: A technology company's strategy might involve focusing on product innovation, expanding into new markets, building strategic partnerships, and investing in research and development to maintain a competitive edge.

    In summary, the vision statement defines the desired future state, the mission statement clarifies the organization's purpose and activities, and the strategy outlines the plan for achieving the vision and fulfilling the mission. Together, these components provide a framework for aligning organizational efforts and driving sustainable success.

    Core Values

    Core values represent the fundamental beliefs and principles that guide an organization's actions, decisions, and behaviors. They serve as the foundation for the organization's culture and shape its identity. Here are examples of core values from various organizations:


    • Innovation: Embrace and drive change, pursue innovation, and continually seek ways to improve.
    • Collaboration: Work collaboratively, internally and externally, to achieve common goals and deliver the best results.
    • Diversity and Inclusion: Foster an inclusive environment where diverse perspectives are valued and respected.


    • Customer Obsession: Put the customer at the center of everything we do and relentlessly pursue their satisfaction.
    • Ownership: Take ownership of tasks and responsibilities, innovate, and drive results.
    • Frugality: Accomplish more with less, optimize resources, and avoid unnecessary expenditures.


    • Innovation: Strive for continuous innovation and push the boundaries of what's possible.
    • Sustainability: Commit to sustainability and environmental responsibility in all aspects of operations.
    • Integrity: Act with honesty, transparency, and ethical behavior in all dealings.


    • Empowerment: Empower individuals and organizations to achieve their full potential through technology.
    • Inclusivity: Embrace diversity and foster an inclusive culture where everyone feels valued and respected.
    • Accountability: Take responsibility for actions and decisions, deliver on commitments, and hold ourselves and others accountable.


    • Community: Create a sense of belonging and connect with communities where we operate.
    • Ethical Sourcing: Source ethically and sustainably, supporting farmers and protecting the environment.
    • Social Impact: Make a positive impact on society by supporting social causes and initiatives.


    • Innovation: Innovate relentlessly to create groundbreaking products and experiences.
    • Design Excellence: Focus on design excellence and craftsmanship to deliver products that inspire and delight customers.
    • Excellence: Strive for excellence in everything we do, setting high standards and delivering exceptional quality.


    • Happiness: Spread happiness and joy through our products and interactions with customers.
    • Integrity: Uphold integrity in all business dealings, adhering to high ethical standards.
    • Sustainability: Commit to sustainable practices and environmental stewardship to create a better future.

    These core values not only guide the behavior of employees within the organization but also shape the organization's relationships with customers, partners, and stakeholders. They are integral to fostering a positive culture and driving long-term success.